![]() ![]() “Hockey fans love retro jerseys and Reverse Retro is a great opportunity for Adidas to work closely with the NHL and all 31 teams to bring back a design from a meaningful point in team history with a unique twist.” “What better way to do that than to bring together the nostalgia of historical moments in each team’s history with something new via designs that have never been seen before in the sport.” “Our goal from day one has been to work with the NHL and all of the teams to bring creativity, innovation, and energy to the sport with all that we do,” said Dan Near, Senior Director at Adidas Hockey in the official press release. ![]() WATCH: NHL, Adidas Unveil All 31 Reverse Retro Uniforms As a brand, Adidas sits at the epicentre of youth, sports and lifestyle and is the ideal partner for this exciting initiative.” The Reverse Retro program is a celebration of the hockey jersey’s confluence of nostalgia, style and broad appeal. “NHL team jerseys have long carried deep historical significance for avid and casual hockey fans,” said Brian Jennings, NHL Chief Brand Officer and Senior Executive Vice President. “Through the years, the design of each team jersey has evolved to balance history and authenticity with cultural touchpoints. The jerseys do not replace any existing uniform in a team’s set, these are all being added to current rotations. These uniforms will be worn in multiple games by each team with an emphasis placed on them being worn for “rivalry games”.Įvery team in the league gets one of these new Reverse Retro jerseys, a mash-up of older team logos and uniforms with modern team colours (and vise-versa). This morning, Adidas and the National Hockey League unveiled thirty-one new uniforms to be worn during the upcoming 2020-21 NHL season as part of the brand new Reverse Retro uniform promotion. ![]()
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